Campaign assessment
Review the market, available budget, current account, and the action the campaign should support.
Paid search and social
Google and Facebook Ads for Small Businesses
Reach people with a focused offer, send them to a useful page, and measure what happens after the click. Brightbox can review whether paid campaigns fit your goals and budget.
The approach
The ad and landing page need to work together.
A campaign starts with the audience, the offer, the destination page, and the action that matters. Google Search and Facebook or Instagram ads can play different roles, so each needs its own plan.
Work directly with ArchieWhat the work can include
A scope built around your goals.
The proposal defines the exact work. These are the areas we can discuss together.
Message and destination
Connect ad copy to a relevant landing page with a clear contact or booking path.
Tracking review
Check whether calls, forms, or other useful actions are captured accurately.
Ongoing decisions
Review spend, search terms or audiences, and inquiry quality before adjusting the campaign.
In practice
Start with the numbers you can verify.
Brightbox has published a breakdown of a small-budget Google Ads account. The example is useful for understanding campaign tradeoffs, not a promise that another business will get the same cost per lead.
How it works
A clear path from question to action.
Define the outcome
Choose the service, audience, budget, and inquiry action to measure.
Build the campaign path
Align the ad, landing page, and contact method.
Review and refine
Use observed campaign and lead data to decide what to keep or change.
How we judge progress
Measure the outcome that matters.
Evaluate campaign spend alongside tracked inquiries and their quality. Platform-reported conversions should be checked against actual calls or form records before describing them as sales leads.
Questions before you inquire
What would you like to know?
Is ad spend included in a management quote?
Campaign budget and management scope should be stated separately in the proposal.
Should I start with Google or Facebook?
That depends on whether customers are actively searching or need to discover the offer, along with your budget and creative assets.
Can ads replace a good website?
A clear destination and working inquiry path matter because an ad only brings someone to the next step.
Can you promise a cost per lead?
No. Costs vary by market, offer, competition, page quality, and the accuracy of tracking.
Start a conversation
Tell Archie what you want to improve.
A short description of your business and your goal is enough to begin.